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Privacy Policy


As a responsible lender, CashCall Finance Limited has a legal obligation to take steps to ensure that our customers are creditworthy.

We use a variety of methods to try to make sure that we do not lend money to people who are in financial difficulty.


One of these is to carry out a credit reference check. In order to do this, we shall pass the personal data that you provide to us in your loan application to a credit reference agency (CRA) called Perfect Data Solutions Limited which trades as Lending Metrics. Lending Metrics provide us with data about a customers credit history and borrowing habits.

You can contact Lending Metrics at Forum 3, Parkway, Solent Business Park, Whiteley, Fareham, Hampshire, England, PO15 7FH in writing to request the information that they hold about you (please note, a small statutory fee may be payable). By ticking the tick box to confirm that you have read and accept CashCall Finance Limited Privacy Policy, you give your consent to your personal data being used in this way.


This Privacy Policy has been prepared by CashCall Finance Limited (“CashCall”) to meet the requirements of the UKs Data Protection Act 1998, (the “Act”) and it only relates to the collection, protection, disclosure and use of personal data belonging to living individuals. It does not relate to data which emanates from companies or other entities, although the general principles regarding our collection and use of data is broadly the same irrespective of whoever is the user of our website, or our customers.


CashCall is registered under the Act with registration number: Z1998403 and will act as the Data Controller.


This privacy policy (together with our Website Terms and Conditions of Use and any other documents referred to in it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data.


1.1 We may collect and process the following data about you:

  • 1.1.1 Information that you may provide by filling in forms on (our “Site”). This includes information provided at the time of your request for a loan or requesting further services. We may also ask you for information when you report a problem with our Site.

  • 1.1.2 Correspondence, or a record of it if you should contact us.

  • 1.1.3 Surveys that we use for research purposes, which we have asked you to complete, although you do not have to respond to them.

  • 1.1.4 Details of transactions you carry out through our Site and of the fulfillment of your loan requirements.

  • 1.1.5 Details of your visits to our Site (including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise) and the resources that you access.

  • 1.1.6 Information from third parties in respect of you which may include your employer, a referee or a person residing or working from another country.


2.1 We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users browsing actions and patterns, and does not identify any individual.

2.2 A “cookie” is a small electronic file that collects information when someone visits a website. A cookie can identify the pages that are being viewed, and this can assist us to select the pages that the viewer sees. Some cookies only exist whilst viewers are online, but “persistent” cookies – which are not session-based – remain on the viewers computer, so that he or she can be recognised as a previous visitor when he or she next visits our website. This allows us to collect information about a viewers browsing habits whilst on our site, and this can be useful in assisting us to monitor and improve our services.


2.3 We do not store sensitive information such as account numbers or passwords in “persistent” cookies, and cookies in themselves, do not contain enough information to identify you. You will only acquire a personal identity in relation to your browsing habits after you have formally provided us with your personal data for the purposes outlined at 4 below.


2.4 In addition to using cookies, we might also use web tools to collect information about your browsing activities whilst on our Site. In this respect the information that is provided is similar to the information supplied by cookies, and we use it for the same purposes.

2.5 Any information that we acquire about you using cookies or web tools is subject to the same restrictions and conditions as any other information we collect about you.

2.6 Some of our advertisers may also use cookies or web tools that are set by other people such as advertising agencies, or the businesses to which the advertisements in question relate. We do not have access to any information that might be collected in this way, and, if you are concerned, you should contact the advertiser for more information.

2.7 You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of our site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to our Site.


3.1 All information you provide to us is, as far as reasonably practicable, stored on our secure servers. Any payment transactions will be encrypted using SSL and 3-D Secure technology. We ask you not to permit anyone to use your name.

3.2 Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Site; any transmission is at your own risk. Once we have received your personal data, we will use strict procedures and security features to try to prevent unauthorised access.


3.3 We will retain your information securely stored for a reasonable period or for as long as the law requires.



4.1 We use information held about you in the following ways:

  • 4.1.1 to assess your creditworthiness;

  • 4.1.2 to carry out our obligations arising from any contracts entered into between you and us;

  • 4.1.3 to ensure that content from our Site is presented in the most effective manner for you and for your computer; and

  • 4.1.4 to notify you about changes to our service.


4.2 We may also use your personal data, or disclose your data to selected third parties for them to use your data, to provide you with data about goods and services which may be of interest to you, and we may contact you about these by post or e-mail. This will include passing your data on to other lenders or credit brokers in the event that we are unable to offer you a loan but they may be able to better meet your needs.

We may receive information including personal data about you or any customer from a lead provider/broker, namely any third party entity which provides services or information to customers regarding the availability and terms for short term loans and which provides us with information and customer lead generation. We may also disclose your personal information to third parties to prepare or send any communications to you, or to assist us in connection with any of our administrative or business functions, or in the provision of any of our services to you.


4.3 We may contact you by e-mail with information about services similar to those which were the subject of a previous transaction with you.


4.4 You may opt-out of receiving these marketing communications from us by ticking the appropriate box on the loan application form on our Site, at any time by responding to any of our email communications with “remove” in the subject line, by sending us an email to or by contacting us at CashCall Finance Limited Suite 310G East Wing Sterling House Langston Road Loughton Essex IG10 3TS.


4.5 If you opt-out of our use of your data for marketing purposes, we will honour such choice once we have had a reasonable opportunity to process your request. We reserve the right to take reasonable steps to authenticate your identity with respect to any such request or other enquiry.


4.6 Any information or statistics relating to our business that we disclose to others shall not identify you personally. We may, for example, perform statistical analyses of the behaviour of the users of our Site in order to measure interest in the various areas of our site and to inform advertisers as to how many consumers have seen or “clicked” their advertising banners. This information, and any other general information about our users that we share with advertisers and other partners, will not disclose personal information about you.


5.1 We may disclose your personal information to third parties:

  • 5.1.1 To prepare or send any communications to you, or to assist us in connection with any of our administrative or business functions, or in the provision of any of our services to you.

  • 5.1.2 If CashCall or substantially all of its assets, are acquired by a third party, in which case personal data held by us about our customers will be one of the transferred assets.

  • 5.1.3 If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our Website Terms and Conditions of Use and other agreements; or to protect the rights, property, or safety of CashCall, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.


6.1 Our site may, from time to time, contain links to and from the websites of our advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

6.2 We will store and process your information on our computers and in any other way we consider appropriate. By “your information” we mean personal and financial information we:

  • a) obtain from you or from third parties, such as credit reference agencies (who may search the Electoral Register), fraud prevention agencies or other organisations when you apply for an account or any other product or service or which you or they give to us at any other time or

  • b) learn from the way you use and manage your account(s), from your transactions and from the payments made to your account.

6.3 We will use your information to manage your account(s), give you statements and provide our services, for research, assessment and analysis (including credit and/or behaviour scoring, market and product analysis) and to develop and improve our services to you and other customers and protect our interests.


6.4 Section 7 of the Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act by writing to us at or CashCall Finance Limited Suite 310G East Wing Sterling House Langston Road Loughton Essex IG10 3TS. Any access request may be subject to a small statutory fee to meet our costs in providing you with details of the information we hold about you.


6.5 Calls between us may be recorded and/or monitored.


6.6 If you were introduced to us by a third party, we will give them your contact details and sufficient information about you for their accounting and administration purposes.


6.7 We may give information about you and how you manage your account to the following:

  • 6.7.1 People who provide a service to us or are acting as our agents, on the understanding that they will keep the information confidential. If they are located in another country we will make sure that they agree to apply the same levels of protection as we are required to apply to information held in the UK and to use your information only for the purpose of providing the service to us;

  • 6.7.2 Anyone to whom we transfer or may transfer our rights and duties under this agreement.

  • 6.7.3 We may also give out information about you if we have a duty to do so or if the law allows us to do so.


6.8 Otherwise we will keep information about you confidential.


7.1 When you apply for a product or service you confirm that all the information you have given is true and complete. When you apply for a product or service you authorise us to check the following records about you and others:

  • 7.1.1 our own;

  • 7.1.2 those at credit reference agencies (CRAs)(Teletrack UK Limited, 6th Floor (South Tower), 26 Elmfield Road, Bromley, Kent BR1 1WA). When CRAs receive a search from us they will place a search footprint on your credit file that may be seen by other lenders. They supply to us both public (including the electoral register) and shared credit and fraud prevention information;

  • 7.1.3 those at fraud prevention agencies (FPAs).


7.2 We will make checks such as; assessing this application for credit and verifying identities to prevent and detect crime and money laundering. We may also make periodic searches at CRAs and FPAs to manage your account with us.


7.3 If you tell us that you have a spouse or financial associate, we will link your records together so you must be sure that you have their agreement to disclose information about them. CRAs also link your records together and these links will remain on your and their files until such time as you or your partner successfully files for a disassociation with the CRAs to break that link.


7.4 Information on applications will be sent to CRAs and will be recorded by them. Where you borrow from us, we will give details of your accounts and how you manage it/them to CRAs. If you borrow and do not repay in full and on time, CRAs will record the outstanding debt. This information may be supplied to other organisations by CRAs and FPAs to perform similar checks and to trace your whereabouts and recover debts that you owe. Records remain on file for 6 years after they are closed, whether settled by you or defaulted.


7.5 If false or inaccurate information is provided and fraud is identified, details will be passed to fraud prevention agencies and other organisations involved in crime and fraud prevention.


7.6 Law enforcement agencies may access and use this information.


7.7 We and other organisations may also access and use this information to prevent fraud and money laundering, for example, when:

  • 7.7.1 Checking details on applications for credit and credit related or other facilities

  • 7.7.2 Managing credit and credit related accounts or facilities

  • 7.7.3 Recovering debt

  • 7.7.4 Checking details on proposals and claims for all types of insurance

  • 7.7.5 Checking details of job applicants and employees


7.8 We and other organisations may access and use from other countries the information recorded by fraud prevention


7.9 Your data may also be used for other purposes for which you give your specific permission or, in very limited circumstances, when required by law or where permitted under the terms of the Data Protection Act 1998.


7.10 You can contact the CRAs currently operating in the UK; the information they hold may not be the same so it is worth contacting them all. They will charge you a small statutory fee.


CallCredit, Consumer Services Team, PO Box 491, Leeds, LS3 1WZ or call 0870 0601414


Equifax PLC, Credit File Advice Centre, PO Box 3001, Bradford, BD1 5US or call 0870 010 0583 or log on to


Experian, Consumer Help Service, PO Box 8000, Nottingham NG80 7WF or call 0844 4818000 or log on to


8.1 CashCall is committed to responsible lending. It is important that you do not take on more borrowing than you can afford. Remember if you run into difficulties with your repayments, please contact us immediately. We reserve the right to decide for any reason that we deem appropriate to reject your application and do not have any duty or obligation to disclose to you the basis of our decision.


9.1 Any changes we may make to our privacy policy in the future will be posted on this page.


10.1 Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to CashCall at or CashCall Finance Limited 310G East Wing Sterling House Langston Road Loughton Essex IG10 3TS.

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